‘machtourism’ is a vibrant startup personal brand engaged in digital interpretation and promotion of tourism destinations. Shortly called IHTP, this ambitious 'India Heritage Transmedia Project' of machtourism has been conceived as a virtual learning platform for discerned travelers who can enrich and cherish the rich culture and heritage of India. The project has been planned as transmedia storytelling, beginning with sites in South India and Sri Lanka across multiple platforms and formats using current digital technologies including interpretation guides, comic books, GPS based audio guides, trivia or treasure hunt games and use of mixed reality.
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